Bollywood IPL fever
By CW - Adithya Ramesh, Bangalore, India - April 12, 2008
One has to really thanks for the IPL Committee to start the tournament from 18th April 2008 after finishing the Board Examination of the students all over India. Otherwise we all knew what would have been the effect on the studies as such.
We all knew this tournament is more of entertaining and money flowing rather than the sport as such. But what now a days people want or need a mere entertainment either it is the film or the sport, specially cricket. The way 20 Twenty Crickets Games entertain the fans is fantastic. Everyone from children to grownup to old people really love and enjoy watching such games (20 Twenty Cricket Games).
Cricket Ka Karmayudh has begun, folks. "Which side are you on?"
With the high-decibel DLF Indian Premier League (IPL) fast down upon us, this is the one pivotal question to which everyone wants to find an answer, and so does O&M's new TVC.
Well, do you want any of your teeth uprooted? Ok!! Maybe you want to undergo some root canal treatment. Wait!! Do not visit any dentist before the IPL fever gets over.
You might just be stepping into the most unexpected danger zone dear friend.
Why? Well, to get an answer to this, you need to watch O&M's new TVC. It delivers an answer to all those who do not want go toothless only because they are obsessed with cricket.
In the new ad, during a regular checkup session with his patient, a doctor discovers that the patient supports an opposing team. And alas! by a strange coincidence, the procedure of that day turns out to be more painful than it usually is.
The doctor, instead of pulling out just one tooth, plans to pull now at least five. And why not!! Revenge is the only answer to any form of rivalry you see.
Review: The DLF IPL team rivalry does not limit itself to the IPL teams alone anymore. The battle at this moment has translated into everyday situations. This is what O&M's new ad is all about.
The characters in the ad are not celebrities. They belong to the common mass. Hence, the feel of rivalry that the ad carries is also very real in essence.
Ad Pick believes that nothing could have exemplified the DLF IPL team rivalry better than O&M's latest TVC - "Which side are you on?"
The whole intention behind producing any TVC for a particular product or company is to establish that company/product as a brand. Also, the perennial goal of any ad is to reach out to the target audience and deliver the idea to them just in time.
O&M's new IPL ad does it all. Not only does the hypnotic ad establish DLF IPL as a "brand new brand," but it also is able to deliver the idea behind the IPL fever just in time.
O&M wants to project only one belief... DFL IPL is the next big thing to contest for.
And Ad Pick has only one thing to say: It's absolutely convincing.
However, one pinch of warning to the viewers: please do not reveal the name of the DLF IPL team you love when you are visiting the dentist.
Shah Rukh Khan held press conferences in Mumbai and Kolkata for his team Kolkata Knight Riders where he unveiled the logo, the theme song (composed by Vishal-Shekhar) and in the process had a field-day with the media. You have earlier heard of Preity Zinta having roped in Sajid- Wajid and Daler Mehndi for her team song.
Just as the euphoria and excitement surrounding King Khan's video for his IPL team Kolkata Knight Riders seems to be subsiding, comes the news that the Bangalore Royal Challengers IPL team would also be soon unveiling their ad and promotional video.
For those who came in late, the Bangalore Royal Challengers IPL team is owned by none other than liquor baron Dr. Vijay Mallya and local boy Rahul Dravid is the captain. Mallya, who is known to do things in style, has roped in director Sanjay Gupta to direct the sporty and racy ad while action director Allan Amin would be in-charge of the action.
What's more, Mallya would also be coming out with a promotional music video, an anthem for his team for which music composer Sandeep Chowta has been roped in. However, what is considered the real high-point is that this video would have Rahul Dravid in the company of two sizzling hot beauties- Katrina Kaif and Bangalore girl Deepika Padukone.
Well, with Bollywood beauties grooving with our Men-in-Blue, cricket fever seems to reach an all time high this summer.
March India Cements Limited has given the Chepauk grounds, the venue of the first cricket Test between India and South Africa, a festive look with a number of banners, hoardings and signboards all decorated in bright yellow — the colour of Chennai Super Kings, the IPL Chennai team.
On 26th March, all roads leading to the Stadium, walls and parts of the Stadium was painted with the logo of the Chennai Super Kings team. Promotions during the Test match including prizes for all those who come dressed in yellow and also surprise gifts.Additionally, T-shirts, caps and many more items was sold over the next five days.
So Hyderabad too has become the proud owner of its own cricket team with 'who is who' of players from the best of cricket playing nations.
Apart from the mind blowing sums that the players commanded, the IPL, it appears, is set to change the people's perception of the game.
For instance, the whole nation rallied behind Harbhajan Singh over the 'spat' between him and Australian all-rounder Andrew Symonds. The same Symonds has now been lapped up for Rs.5.5 crore for the Hyderabad team!
Now this part of the nation will be rooting for him, Adam Gilchrist from Australia, Shahid Afridi from Pakistan, and Herschelle Gibbs from South Africa, along with R.P. Singh, Rohit Sharma and V.V.S. Laxman leading the team.
The occupancy rate of all the hotels in Chandigarh has recorded a growth of about 85 to 90 per cent from the previous year. After the Indian Cricket League (ICL) tournament, it is the turn of the Indian Premier League (IPL) tournament to begin from April 18, 2008 at the Punjab Cricket Association (PCA) stadium at Mohali.
Vijay K Gupta, General Manager, Hotel ShivalikView (a unit of CITCO), says, "The demand for quality rooms has increased tremendously. For the last few months, our hotel has recorded a growth in occupancy rate of about 90-100 per cent. With the entry of big corporate houses in the city, the demand for rooms is certainly growing.
The BCCI had sold television rights for $918 million to Sony-World Sports Group and got another $100 million for promotional activities. Last year, the International Cricket Council's tournament hosting rights for eight years was sold at an almost similar amount of $1.1 billion to ESS.
But that includes two ODI world cups , two Twenty20 World Cups and fours Under 19 World Cups.
The IPL league matches will be played late in the afternoon, in a bid to grab the television audience. Set Max will telecast the matches live.
The likes of Kolkata, Bangalore, Hyderabad and Chennai have their premium tickets priced pegged at approximately Rs 5000, Mohali is charging Rs 12,000 for tickets for seats in the premium South End pavilion.
"As a thumb-rule, ticket prices are half that of an ODI," Charu Sharma, the chief executive of the Bangalore franchise, said. In the high-end hospitality areas, ticket-holders will be served alcohol, which will also be sold in a few high-priced ticket enclosures.
Teams play seven home games. In a scenario where tickets are sold out in Chennai at the MA Chidambaram Stadium, which has thrown open 34,450 seats to the public, the gate money [not including the season tickets in consideration] that will be accrued for one game is approximately Rs 3.6 crores ($900,000) and Rs 25.2 crores ($6 million) for the seven games. Assuming a 50% turnout they will net around Rs 12 crores ($3m) from the tournament. According to the rules, 20% of the gate money will go to the local host association while the franchise will net the remainder.
However, the tickets for Kolkata games, currently available online, will be offered in outlets only on April 14 after they settle the issue of giving CAB members their share of the tickets. "Not many people buy online here," the spokesman for the franchise said. "We will first give the members tickets on discounted rates before offering to the public in outlets."
The other associations are not facing too many hurdles with the members. "We will be allotting them tickets in the normal members' area and there has been no issue so far," IS Bindra, the president of the Punjab Cricket Association said.
In conclusion,all the Cricket lovers in India are eagerly waiting to watch their stars in IPL.
Source - News Desk -
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