Production of SET Max, the TV company who is presenting the series, is a big understatement
Chennai, India - April 21, 2008
As an avid cricket fan from the UK working in Chennai, I was looking forward with considerable excitement to the spectacle of the IPL 20/20 series. As I am unable to go to the games I have to view on the TV.
To say I was disappointed over the weekend with the production of S Max, the TV company who is presenting the series, is a big understatement.
I see a ny game of cricket as a book or a film that one needs to view from beginning to end and it is necessary to absorb the tension , the atmosphere and the excitement of the occasion, which in this case each game should have been like the world cup final.
The viewing of all the games were interrupted by endless repeating advertisements , playing at the end of each over, nearly every boundary and always at the fall of a wicket. This made viewing both fragmented and frustrating. Cricket is not a series of individual overs linked together by a barrage of advertisements often repeated in the same period
I am not sure if the continuous playing of advertisements is through necessity or just greed, but by Sunday I had seen the little dog lick his last stamp and the man in his boat ringing his wife , being cut off. I cannot see that watching a match that is designed to raise tension and excitement with every ball is possible with continuous advertisements and interruptions .
The irony is when the lights failed on the game on Sunday, the camera spent longer tha n some of the advertisement periods just pointing at the lights that were out.
I would say in general, S max produced some of the worst TV coverage of a cricket event I have ever had the misfortune to watch.
Unfortunately, I will not be watching any further IPL in India.
Yours regrettably and disappointingly
Paul Broom
Source - News Desk-
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